-
Nokia and Iittala
Here are a few highlights of the breakfast conversation on Designing The Future Of The Everyday during Salone in Milan. The event was hosted by Marko Ahtisaari, Nokia Design, and Harri Koskinen, Design Director, Iittala. Both Nokia and Iittala are keen observers of the changing lifestyles, rituals and habits that make up everyday life.
Marko explained the common values between Nokia and IIttala that inspired the collaboration; ‘We share deep values in terms of design, taken from the belief that technology and design can make the everyday better. We both believe in emotional communication and the interaction between people, and we make products to enable that. We believe in making the essentials beautiful.’
Harri explained one of the results of the recent dialogue between Nokia and Iittala; ‘Alvar Aalto reminded us “Don’t forget to play” and so, we didn’t. On the tables there is a product of our play, a prototype object that is a study of what we might have in the future.’ The object referred to is an Iittala Sarjaton tray which has been adapted to accommodate the new wireless charging technology from Nokia. The result is a technology-rich but discreet and beautiful domestic object that fits effortlessly into the tabletop landscape.
How to design products that bring joy, encourage interaction and make life a little easier in the everyday continues to inspire Nokia and Iittala.
See our videos for further reflections on Designing The Future Of The Everyday.
-
Pure Klingon
Over the last two years Nokia Pure typeface has gone from strength to strength. Its unprecedented global reach earned it the prestigious 'Design of the Year' award from Design Museum in London - recognising the Nokia brand reach not just in Latin, but also Greek, Cyrillic, Hebrew, Arabic, Armenian, Ethiopic, Devanagari, Malayam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Thai, Khmer and Chinese.
"Having explored the wonders of Earth, the next logical step for Nokia Pure is to reach out, making Nokia the most local brand in the universe", says Aapo Bovellan, Director of Category Marketing at Nokia. "Klingon is the first step on this journey."
"This particular script posed significant challenges as clearly our experts are resident in a very distant location. Not only did we have to research the design of the Klingon font, but we also needed to develop real-life communication devices to far-flung star systems and deal with some significant cultural differences. We see intergalactic applications as perhaps the final frontier for our fonts and Nokia's expertise in mobile communication was key to this. We're pleased to have been a part of this exciting project", said Bruno Maag, Creative & Managing Director of Dalton Maag, the type foundry creating Nokia Pure with Nokia.
Nokia Pure Klingon is immediately available for download for free, for anyone wanting to reach out.
-
#Switch
On the 28th November Nokia joined forces with electronic DJ deadmau5 at a secret London location for the ‘This is Lumia’ #Switch light and music spectacular to celebrate the release of the Lumia 920 and 820.
The exclusive street-based party took place one year on from the biggest light show that London has ever seen (when we projected 4D visuals onto the Millbank Tower - again with deadmau5 in tow).
-
Show, don't tell
We have something nice to start the week with - launch films for our feature phone introductions today.
We asked ourselves - how can we make really affordable phones look really desirable? We decided we want to bring a bit of pure design lust into the marketing of feature phones, and joined forces with some emerging artists for soundtracks:
The entire product proposition is demonstrated by showing rather than telling, and doing away with all supers altogether provides us a video that can be used globally without re-edit - big cost saving.
-
This is Lumia
Real people tell us why they love their Lumia. The fashionable design, sending messages really fast, exploring the city around you, taking the perfect photo (even at night), never getting lost again, or taking shaky videos for that matter; just a few reasons why you might want to #switch to a Lumia.
-
Peace One Day
Nokia is proud supporter of Peace One Day which is a non-profit organisation with the objective to raise awareness of the International Day of Peace that occurs on the 21st September each year. For their brochure we've created this ad which translates as 'Connecting' in Hebrew and 'People' in Arabic. We found out that very few people understand both Arabic and Hebrew. To read the ad, a person speaking Arabic and a person speaking Hebrew need to talk together, towards a common goal.
