Pure Reversal

Pure Reversal is a short film produced by Build for the launch of the new typeface Nokia Pure created by Dalton Maag. Bridging digital to analogue Build commissioned a woodblock version of the typeface, highlighting the craft of Matt McKenzie of the Paekakariki Press.

Filmed on location at his workshop in Walthamstow, a ltd-edition print was produced and printed on his original 1959 Heidleberg KS Cylinder 38 x 52 Press.

  1. Mar 27 2011
  2. 31 comments
  3. (12 votes)
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  1. By Matkustaja on Apr 02, 2011 1:43 PM

      The new font is really stylish, hopefully the same style is also spreading to the products.

      Attached link: http://www.123-matkat.net/

    • By Wink on Aug 25, 2011 6:26 PM

        Nice gesture from Nokia.

        Attached link: http://wink.io

      • By <a href="http://www.blitzreview.com/">Blitz Review</a> on Nov 10, 2011 11:51 AM

          Pure Reversal seems to be one of the best improvements of the new Nokia interface !

        • By Erin on Nov 10, 2011 11:51 AM

            Pure Reversal seems to be one of the best improvements of the new Nokia interface ! http://www.blitzreview.com/

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